Senior hybrid creative with a head full of ideas.

Channeling creative curiosity, ADHD, girl rage and Zen mind into insightful campaigns and pitch wins at top London agencies for 15+ years.

Like to create work that rings true, and will ask the questions to help me get there.

Scarily unjaded and motivated. Love being proactive. I’m currently pitching an idea around women’s running. During the pandemic I created a campaign around mental health, found a client for it, and produced it.

Big ideas are my thing, and so is social - I have the hat, and I love wearing it. A few years ago I came up with a social activation idea for Heineken that took their beer to where people were. It blew up on socials in the UK and was so successful, it was replicated in other markets including Canada.

Latest projects include big campaigns for a couple of travel brands (including a pitch win), a luxury homeware store, a tech start-up and a coffee chain.

I’m equally comfortable in big network agencies, small independent shops and in-house. Get booked for hands-on creative + brand storytelling roles.

Get in touch if you want a creative who’ll fight your corner, and deliver KPIs as well as creativity. Whether you’re a brand or an agency, I’d love to hear from you.

Skills: Hands-on creative direction+support including concepts, copy, art direction, moodboards, scamps, script writing, creative strat.

Agencies: BBH, Havas NYC, Jellyfish, House 337, M&C Saatchi, Publicis, Coolr, VML, MRM McCann, Engine, Hey Human, Ogilvy, MBA Stack (The Gate), Digitas, Grey, Lowe, What’s Possible Group.

Brands: Guinness, Smirnoff, Heineken, Captain Morgan, Boots, House of Fraser, Debenhams, Royal Match, L’Oreal, Visa, Pepsi Max, Philips OneBlade, O2, TSB Bank, Boots No7, Shout UK, Easyjet, Cisco, Microsoft, Royal Mail, Vauxhall, Subway, Interflora, Cow&Gate, Aptamil, SMA Baby, Britax, Tesco, HP, Centtrip, P&O Ferries, Pernod Ricard, Unilever, HSBC, Prudential Insurance, Discovery Travel & Living, Electrolux.

Featured in: BBC, The Telegraph, Glamour Magazine, Campaign, PR Week, Creative Salon, Drum and Contagious Magazine. 

Software/Tools: Photoshop, Procreate, AI tools.

Obsessed about:

Sh-ooo-es

Words!!!

I-(do)-eas

S0fiaaaah Isella

Italian BrAIn Rot

Dogs :)

RIOT Women!!!

Little Siiiiiimz

Meditati(o)n

Mar__ant

Mar__(quez)

Mother___(land)

Bernadine Evaristo***

Bell___(ah) Freud

Beaches :)

James BaldWIN

(Ya!)nis Varoufakis

Matis___se

Leo___nard Cohen

Lola(lala)___ Young

Vint(age) Fashion

True(!!!) Crime

Art___(hey!)_ists*

(*list updated daily)

Slide into my WA: (44) 7450759500

Or email : pubalib@yahoo.com

CV here