TV/INTEGRATED CAMPAIGN

Role: Creative team

We worked with the wonderful Paloma Reed who was the lead creative on this project.

The bus is like the awkward cousin at a family do - always there, but you don’t quite know what they do. You either don’t like them or you’re indifferent. You’re used to having them around but you don’t see them for what they are.

This campaigns aims to change bus travel for Britain, making it the much-loved choice of millions.

Film: Paloma Reed