BFFs *

Role: Lead creative team

A fun referral campaign for TSB customers to refer 5 of their friends and earn £75 for each. We added personality and charm, using different words to describe different generations. Shame this wasn't the time of Gen Z slang, I imagine I’d have a bit of fun with those.

Ran in digital, CRM and OOH. We couldn’t get to all the OOH sites so some are mocks.