Asking questions about things others take for granted. Digging deeper. Trying something different. That’s me. It’s why I’m always down rabbit holes, pulling out surprising insights.

I’ve travelled a lot and changed where I live. I like movement, it keeps me alive. Creative directors and clients love me because I see old things in a new way.

I’m an art-nerd, a fan of design and I love writing. I don’t care about labels. Or silos. I’m comfortable being solo or in a team. I bring my A game to everything A-Z, whether it’s creating a social post or concepting for a big TV + OOH job.

I’m currently freelancing solo + team in London’s top agencies, winning big pitches and creating campaigns that have been covered by the BBC, The Telegraph, Glamour Magazine, Campaign, PR Week and Contagious Magazine.

Give me a shout for creative support, on-trend + on-brand social campaigns, big ideas, brand platforms, pitch help, or if you have a me-shaped hole in your creative department (perm).

Skills

Creative Direction

Social + Creative Strategy

Copy + Art Direction

Brand Platforms

Pitches

Big Ideas

Social Film + TVC

Social Activations + Content

Experiential + Earned Media

Creative Tools + Software

Photoshop

Procreate

InDesign

PowerPoint

AI tools - Chat GPT, MidJourney, Nano Banana, Seedance etc

Google Slides

Education

Boarding Schools: Loreto Convent and Pinemount School (Shillong, India)

BA English: Presidency University (Kolkata, India)

Mass Comm: Bates College (Kolkata, India)

Creative Strategy: Miami Ad School

Experience

Senior Freelance Copywriter/Team/ACD - London

Jan 2020-present

Agencies: BBH, Publicis, VML, Jellyfish, House 337, M&C Saatchi, Coolr, Vayner Media, Boomerang, Engine, Hey Human, Ogilvy, What’s Possible Group

Pitch wins: Royal Match, L’Oreal, N26 (digital bank), Heinz Baby, Nicorette

Brands: Heineken, Captain Morgan, Guinness, Royal Match, SpinKing, Boots, L’Oreal, Boots No 7, Sports Direct, Visa, Pepsico, O2, Jugo, Debenhams, House of Fraser, Voyage Prive, Monopoly Go, Costa Coffee, Prepay Power, Philips One Blade, PopWorld, Shout UK, Care International

Senior Creative - London

MBA (The Gate) London

March 2019-Jan 2020

Pitch wins: Buster, Britax, Centtrip (fintech)

Brands: Royal Mail, Interflora, Buster, Centtrip, Britax

Senior Creative - London

MRM-McCann

Nov 2016-March 2019

Brands: Vauxhall, TSB Bank, P&O Ferries, Direct Line, Cisco, Subway

Travel/Relocation/Freelance - Bristol

May 2012 - Oct 2016

Brands: Cow&Gate, Aptamil, Samsung, NICE technologies, Top 10 in the competition for creative ideas for the Bristol Temple Meads redevelopment project

CD/ACD/Creative - Mumbai

Hakuhudo, Grey, Lowe, Bates

July 2000 - Apr 2012

CD/ACD/Senior Creative: Virgin Mobile (India launch), Discovery Travel and Living (entertainment channel), Zeiss Opticals, Pantaloons (department store), BIG TV (entertainment channel), Indian Express, Financial Express, AIG Insurance, Unilever (beauty brand).

Junior/mid creative: Unilever, Johnson’s Baby, ITC Greeting Cards, Park Hotels, CRY (charity), included in Advertising Annual’s Best In Indian Advertising

Contact

Email: pubalib@yahoo.com

Phone: 07450759500

Insta: @doodler_do