Once A Writer Always A Writer
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Once A Writer Always A Writer *
Always Switched On
I loved writing for N26, the radically simple digital bank. We wanted to change people’s relationship with money. We made banking cool and relatable for Gen Z and millennial audiences. And we won the pitch with this always-on content.
Video: Created by the internal team
Have a Cuppa
A print campaign from my first year in advertising!
Still works.
Not a Nerd
Sometimes reinforcing stereotypes can be fun. Like we did for this campaign for an iconic beauty pageant in Mumbai.
Made fresh daily = One day to live
I made this creative leap based on the fact that Krispy Kremes that are not eaten the same day are collected and fed to pigs!
