Royal Match is different from its competitors because it’s just that bit more plush, satisfying and…royal.

The graphics are more imaginative and Disney-like, the sounds more ‘full’. The whole experience feels premium - especially in the mobile gaming category.

And so, we came up with the idea of ‘Get The Royal Treatment’. We exaggerated the ‘royal-ness’ by creating an ownable and recognisable maximalist world full of Royal Match delights. Exactly what our audience need to give themselves a break from the mundane and everyday.

We helped win the pitch and then rather miraculously most of what we put down in our script made it into the final version. We lost was the track - ‘King of My Castle’ - but that’s been replaced by Bach, so we have no complaints.

Role: Lead creative team

Developed further and executed by the wonderful team at Engine (now House 337). Currently released in the US, UK release Feb 1, 2023.

OUR ORIGINAL SCRIPT