Interflora is different to other flower companies because they don’t send their bouquets in a box with just any courier. Their artisan florists hand-craft and hand-deliver every bouquet. Which means that they get to see the real emotion of each recipient, every time. To bring this USP to life, we created press ads, a 90-second online video and a 30-second cutdown for TV featuring real florists and their stories.

Role: Lead creative team with Jack Gallon, CD.