We were briefed to come up with a brand activation and social idea to celebrate the UK coming out of lockdown on April 12. We looked at our Zoom screens, and the sorry state of everyone's hair, and our idea of Heineken Haircuts was born - #sheargenius

Launched in pub gardens across the nation, this pop-up let our audience have the best of both worlds - a refreshing pint and a much needed trim, that too, on us. Our influencer hairdresser Michael Douglas worked from beautiful customised mobile hairdressing vans in pub gardens in London, Manchester and Birmingham.

The campaign was much loved and featured in industry press including Campaign magazine and Famous Campaigns.