Cab Chats

FreeNow is a ride hailing app like Uber but better, as it also allows you to book black cabs. We were launching on London, and knew from our personal experiences that there is no one quite like the London cabbie. So we decided to make these cabbies with their quirky and colourful personalities, the stars of our campaign. And we were proved right – there never really is a dull moment in a London cab.

The campaign has just launched and in the next few weeks, we hope to create more content. This could get even more interesting, depending on who is in that backseat, so watch this space.

Role: Lead Creative Team (freelance)