Cisco Webex is so easy to use, that it can save customers up to 10 minutes when they’re setting up a meeting. And considering most people spend 70% of their time in meetings, that’s a lot of 10 minutes they can save. To bring this benefit to life, we gave people something interesting and rewarding to do with the time they’d saved – a Mensa-style online quiz, that also helped collect valuable customer data.

Role: Lead creative team