I’m a creative with a copy leaning. I’m also a status quo challenger. If opportunities don’t come my way, I create them.

I’m extremely adaptable, having moved continents and countries – and states – a few times. I’m always growing – both in terms of skills as well as mindset. I find my regular meditation practice helps a lot in this regard, because it trains my mind, and allows for plenty of self-introspection.

I wouldn’t be a copywriter if I didn’t love writing, but what makes this job even more special is that it lets me think beyond words. And there’s not much I haven’t done – TV, digital, integrated, social, CRM, DM – I’ve tackled them all.

Brands: House of Fraser, L’Oreal, Guinness, Smirnoff, Heineken, Captain Morgan, Visa, Pepsi Max, Philips OneBlade, O2, TSB Bank, Boots No7, Shout UK, Easyjet, Cisco, Microsoft, Royal Mail, Vauxhall, Subway, Interflora, Cow&Gate, Aptamil, SMA Baby, Britax, Sainsbury's, HP, Centtrip, P&O Ferries, Pernod Ricard, Unilever, HSBC, Prudential Insurance, Discovery Travel & Living, Electrolux.

Feb 2020-present
Senior freelance creative/team at various London agencies - BBH, Jellyfish, House 337, What’s Possible Group, VMLY&R, M&C Saatchi, Engine, BBD Perfect Storm, What’s Possible Group, Hey Human, Coolr, Vayner Media, Philips (direct with the clients) - working on TV and integrated campaigns for House of Fraser, Prepay Power, Tesco, L’Oreal, Guinness, Smirnoff, Philips OneBlade, House of Fraser, Boots No7, March4Women, O2, Shout UK, and social campaigns for Heineken, Free Now cabs, and Friends of the Happy Man Tree.

April 2019-Feb 2020
Senior creative copywriter at MBA (Maher Bird Associates) working on TV, social and digital campaigns for Buster, Riviera Travels, Interflora, Centtrip, Royal Mail and Britax.

Nov 2016-March 2019
Senior creative copywriter/team at MRM-McCann working on CRM, social and digital campaigns for Vauxhall, TSB Bank, Cisco, Subway, Microsoft and easyjet.

2013-2016
Senior freelance copywriter/team at various London agencies including: Ogilvy, Digitas, Armadillo, JWT, Publicis, Oliver and VICE media.
Fixed term contracts at Real Adventure Unlimited, Bristol (Nov 2014-June 2015) and MZ, Bristol (Jan 2014-June 2014).

2011-2012
Associate Creative Director at Hakuhodo, Mumbai developing brand campaigns for fashion retail chain Pantaloons and a pitch winning campaign for BIG TV (now renamed Ditto TV).

2010-2011
Creative Director at an independent agency, Limelight Communications, Mumbai creating TV and print campaigns for Carl Zeiss lenses.

2007-2009
Associate Creative Director at Bates, Mumbai working on the launch of Virgin Mobile.

2006-2007
Copy Group Head at Hakuhodo, Mumbai working on print, TV and posters for Electrolux refrigerators.

2005-2006
Copy Group Head at an independent agency VGC, Mumbai working on Discovery Travel & Living.

2004-2005
Creative at Lowe, Mumbai working on TV and print for Unilever’s Fair & Lovely and Perfect Radiance brands.

2003-2004
Senior copywriter at Grey, Mumbai working on print and TV for CRY (Child Relief and You), Park Hotels, Anne French, Emirates and ICICI greeting cards.

2000-2003
Creative at Lowe, Mumbai working on print and TV for ICICI Prudential Life Insurance, Johnson & Johnson, HSBC, Pepsodent and Fair & Lovely.

Recognition
• Ad Club Best Of Advertising - Experiential campaign for Discovery Travel & Living

RECENT RECOMMENDATIONS:

"Thank you for getting out so much wonderful work. We will sing your praises to anyone we can do!" 

CLARE BOLTON, Director of Marketing and Communications at Mental Health Innovations

“You have been essential to the success of this campaign with your passion, your amazing ideas and your drive. Feel very proud of this campaign, it has been a hit. Thank you very much for all your help.”

NOEMI MENENDEZ, Campaign Manager, Friends of the Happy Man tree

“Pubali is a fantastic, passionate creative. She thrives on pushing boundaries with her conceptional thinking as well as her writing. When it comes to copy she is a solid pair of hands that you can trust, always delivering while trying to inject creativity to everything she writes. She’s brilliant to have around agency bringing a lot of energy and fun.”

JACK GALLON, Board Creative Director, MBA Stack

“Pubali is an insightful and gifted writer at both conceptual and executional levels. Also, a pleasure to work with. Highly recommended.”

JAMES DEVON, Strategy Director, MBA

“Pubali worked with me a web migration content project for an international FMCG brand. The content required both creativity to adopt a new tone of voice, and meticulous attention to detail to work through specific legal amends and present this in a structured way back to clients. Pubali excelled at both the creative and detail tasks and was very committed to getting the detail on each piece right – highly recommend working with her!”

SUSI O’NEILL, Leading content, social and digital programmes for global brands

Get in touch if you’d like to know more: pubalib@yahoo.com/07450759500